Why Can’t the 9 Million People in New Jersey Find Your Website?
Getting a business website to rank high on Google can be challenging. Maintaining and improving the website’s ranking on the search engine results pages (SERPs) takes time and effort.
If website rankings are stagnant, it might be the time to hire a reputable Hoboken SEO company. Professionals can help address the reasons why a site is not ranking in the SERPs.
One of the reasons that could be holding a website back from ranking high on Google is poor content quality. Content quality plays a significant role in website rankings, as search engines value web pages that provide value to users. Poor-quality content can negatively affect a company’s hard-earned search engine rankings and decrease credibility.
Having no “noindex” meta tag in search results can also negatively affect a website’s ranking. Google perceives the “noindex” meta tag coded in HTML as an instruction to exclude pages from appearing in search results. Website developers usually use the “noindex” code to prevent Google from ranking pages that are still in the development stage. But there are instances wherein the developers forget to remove the tag once the web page is completed.
Another possible reason why a website is not ranking high is because of poor user experience (UX). Google ranks websites that employ page speed optimization and have simple navigation. Engaging website visitors with a positive and convenient UX reduces bounce rates and improves the opportunity to lead users into the sales funnel.
Working with professionals can help in addressing the factors that affect a business website’s ranking in search engines. SEO specialists have the expertise to optimize a website so it yields better results.
Additionally, seeking the help of a Microsoft Access expert NJ is valuable to improve data analysis on SEO campaigns. Having an organized and accessible database can enable efficient collaboration among parties involved in campaigns.
Learn more about what prevents a website from reaching its target audience in New Jersey with this infographic by Landau Consulting.
