Amazon PPC Hacks to lower your ACoS

What is Amazon ACoS?

Advertising Cost of Sales better abbreviated as the ACoS is the most important metric, for determining the profitability of the Amazon Ads.

Calculated by dividing the Revenue from PPC with the PPC Spends, the ACoS aligns to the conversion rate for the money invested into the campaigns.

1. Focus On The Right Keywords

When a customer has to decide whether he wants to buy your product, anything can turn his decision in one or another direction. That is why your listing has to be fully optimized. 

But so you get a chance to impress your potential customer, first, you have to provide him with an easy path to you. This path on Amazon is made from keywords. 

2. Isolate your Search Terms

When it comes to the scrupulous keywords research, you need to consider some substantial details about this work. As an example, in case you use broad and phrase match keywords on Amazon, multiple off-topic products show up as a result of such searches. 

You have to keep in mind that for phrase and broad match keywords, you can set only one bid. 

3. Make use of Negative keywords

Negative keywords are maximizing the chances for your ad to be served for the right searches. Without them, you can never be sure that your advertisement budget won´t be wasted. 

If you don’t use negative keywords, it is more likely, that your ad will receive more clicks from the buyers who are not planning to purchase your product. 

The first thing you should know is that it is better to create a list of negative keywords before your product is launched on Amazon. Plus, you can make a list of negative keywords only if your keywords are structured and isolated well.

4. Effective Bid Management

Bid management is compound. Phrase and Broad keywords bids are not possible to control, that is why the keywords isolation topic was described above. 

5. Cost Per click

And now you might think: how does the bidding system work? You select a fixed quantity of keywords for which you want to contest yourself. 

Then you need to settle the bid. It depends on your budget, which bids you choose. They should not flatten your wallet. The chosen number is shown according to the place where the ad is located.

When it comes to the actual biding, you need to be really careful because Cost Per Click is growing pretty noticeably when the default bid is taken. 

Now, you can also increase your bidding next to the search bar or on the product page.