A Tale of Two Websites
Two companies in the same industry, competing against one another, can have drastically different results after building their websites. This is because they can either hire a web development company in New Jersey to build their websites or build them themselves to cut costs.
Building a website can be easy thanks to web hosting services, and the process is typically faster than when waiting for a professionally created website. Once the site is made, the business can start marketing their website by giving away freebies to customers to spread the word about the new website.
As word spreads about the new site, traffic will increase little by little every day, and some of the new visitors can even lead to sales. Business owners will see this increased traffic and sales as a win, especially when they see that their competitor relying on a professional web developer is still not launching their website.
However, a professionally-made website will stand out from a prefabricated site like those made through web hosting services. Some people might justify that the beautiful website is still just a waste of time and money when they could have been making sales with a simpler website anyway. Many people might forget that website visitors love attractive and compelling-looking websites, which can be excellent factors for more sales.
The company that hired professionals to develop their website will also likely understand that their beautiful brand-new website is only the beginning of their marketing campaign. Nobody will care that a website is attractive if it has no value for visitors. The new site still needs search engine optimization.
SEO is the process of ensuring that a website will rank high and show up in the first pages of the search engine results pages. Customers search for services on the internet, not a company name. The company that did not invest in online marketing will find their website missing from the search engine results pages. In contrast, the company that invested in it will find their site somewhere in the results pages, possibly on the first pages. Page 1 is prime real estate, and businesses should always aim for this, and SEO is the marketing strategy to achieve this.
A company’s well-developed website that also benefited from SEO online marketing techniques will find that they have more visitors than their competitor that skimped on marketing. This article alone might lack sufficient information on how this is the case, but people can read more about this through Landau Consulting’s infographic article titled “A Tale of Two Websites.”
