10 Tips to Level Up Your Product Images
In order to be successful in ecommerce, it’s important to have great product images. This is often what customers look at first when they are considering making a purchase. If your images are low quality, or if they don’t accurately represent your product, you will likely lose sales. In this article, we will discuss 10 tips for leveling up your product images!
- Choose the right format.
Make sure your images are in the correct format for you to use on your website; this could be either JPEG or PNG. These image formats are more widely supported and accepted than other formats, like GIFs and TIFFs. Avoid stretching, compressing, or otherwise altering these file types if possible.
- Use high-resolution images.
When it comes to product images, there is no such thing as too large of an image size. You want to make sure that the images you are using are at least 1000px by 1000px in order to provide customers with a clear, detailed view of your products.
- Show off different angles.
Don’t just settle for one image of a product. Show off different angles and features to give customers a better understanding of what they are getting. This is also helpful if there are multiple color or size options available; it’s important that customers can clearly see the difference between them.
- Use props when necessary.
Sometimes, it’s helpful to use props in product images. This can help add context and give customers an idea of how the product will fit into their lives. For example, if you are selling a coffee mug, adding a plate with some cookies or pastries on it can make for a more appealing image than just the mug alone.
- Hire a photo editing service.
If you don’t have the time or resources to take great product photos, consider hiring a photo editing service. These services can clean up your images and make them look more professional. They also often offer additional services, such as product staging and background removal.
- Use consistent lighting.
Lighting is one of the most important aspects of product photography. You want to make sure that your images are lit consistently and evenly so they look natural and realistic. Natural light is often the best option; if you need to use artificial lighting, make sure it’s directional and flattering to the product.
- Use a white background.
A white background is clean and classic, and it makes products pop. It’s also helpful when you are editing images; a white background is much easier to work with than a busy or patterned one.
- Use shadows to your advantage.
Shadows can be used to create depth and dimension in product images. You don’t want them to be too harsh or dark, but they can add a sense of realism to your product photography.
- Use creative styling techniques.
Product photography doesn’t have to be boring! Try using creative styling techniques such as props and interesting angles to make your photos stand out from the crowd.
- Take photos in bulk.
Lastly, if you can, take photographs of your products in bulk. This will save you time and ensure that all the images are consistent across the board. It’s also helpful to have a few extra shots on hand in case one doesn’t turn out quite right!
If you want to improve your product images and get more sales, follow these 10 tips. With a little effort, you can ensure your photos are high quality and show potential customers everything they need to know about your product. By following these simple tips, you can take your product photography to the next level.
