Interactive kiosks to account for largest share of interactive display market

The Interactive display market is expected to grow from USD 9.0 billion in 2020 to USD 13.2 billion by 2025, at a CAGR of 8.1%, Interactive displays are gaining increasing importance in the retail sector.

The market growth can be attributed to several factors, such as growing demand for gamification and digital classrooms, growing adoption of interactive displays in retail sector, declining price of displays, easy availability of interactive products, and increased end-user engagement by using interactive displays for various applications—such as learning, presentations, signage, wayfinding, and ticketing.

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Interactive kiosks to account for largest share of interactive display market

The interactive display market, by product, has been segmented into interactive kiosks, interactive whiteboard, interactive table, interactive video wall, and interactive monitor. The interactive kiosks segment is expected to dominate the market by 2025. Software solutions play a major role in the market as kiosk providers have to provide customized solutions to sellers as per the product and location requirement. Interactive kiosks enable retailers to provide a high level of satisfaction to consumers by offering them greater control over their purchase decisions. Through interactive kiosks, customers can choose and buy products on their own, without the assistance of the store staff. Interactive kiosks are user-friendly compared to other informative devices and can accomplish complex tasks in less time on the back of the innovative technology.

Market for BFSI vertical to grow at highest CAGR during forecast period

The market for the BFSI vertical is expected to witness significant growth during the forecast period. In banks and financial institutions, interactive displays are used to convey financial information. These displays help customers understand financial products to make a real-time comparison, help initiate purchase processes, and help provide feedback.

North America is leading the market for interactive display

The interactive display market based on geography has been broadly classified into North America, Europe, APAC, and RoW. The market in North America is expected to hold the largest share during the forecast period. Increasing adoption of concepts such as e-learning and interactive learning in the education sector is driving the growth of interactive displays in this region

Major plaers in the interactive display market include

• Samsung Electronics (South Korea),
• LG Display (South Korea),
• NEC Corporation (Japan),
• Panasonic Corporation (Japan),
• Leyard Optoelectronic (Planar) (China),
• Elo Touch Solutions (US),
• Crystal Display Systems (UK) and so on.

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