How To Get Amazon Reviews In 2021
Amazon reviews are extremely important in driving sales. Your listings’ visibility is greatly affected by their Buy Box performance.
These reviews can help convert customers. 72% of shoppers won’t buy a product unless they have read customer reviews. You will get more Amazon reviews if you have more!
Rules for getting Amazon reviews
Amazon has many rules and restrictions regarding online reviews. You could have your product listings removed permanently or suspended if you break any of these rules. These rules are important to know. Here are the main no’s.
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Do not write reviews for competitors or yourself. Have your family, friends, and coworkers review the product.
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Fake reviews (positive and negative) are not permitted.
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Reviewers must not be offered discounts or free products for their opinions.
Amazon review checker will help you identify your customers’ buying interests and pain points, which can be very helpful in your product launch.
Amazon would prefer all reviews to be organic, but we all know customers could benefit from a little push. How can you get more Amazon reviews without violating the rules?
We have listed five legal ways to legally get Amazon reviews.
1. Ask for reviews
Let’s start with the obvious. The majority of Amazon customers (77%) will leave reviews if asked by businesses.
Amazon will automatically email customers to request reviews after they purchase. Amazon offers the option to request a second review.
This button will send customers the same email Amazon sent, but it lacks personalization. Instead, try using software like SellerApp to send your own personalized review request emails.
2. Excellent eCommerce customer service
A great customer service experience can make all the difference between a repeat buyer and a loyal customer. Every interaction with customers, whether it’s a question about your product or an update on shipping status, can be a chance to improve their perception of your brand.
Your customers are more likely to leave positive Amazon reviews if you provide excellent customer service. Ask them.
3. Amazon’s Early Reviewer Program
It can be difficult to get Amazon reviews for new products. Amazon’s Early Reviewer Program makes it possible to speed up this process.
Products with less than 5 reviews are eligible for the Early Reviewer Program, which costs $15 and up.
After you sign up for the program, Amazon will ask for reviews from customers who have purchased your product. After they submit a review, they will be given an Amazon gift certificate between PS1 to PS5. Amazon charges a $60 one-time fee to cover the cost of these gift cards. This is due once you have received your first review.
4. Amazon reviews for a product insert
Customers are more likely to leave reviews soon after they have purchased a product. If they wait too long, they will forget why they love the product and how happy they were with your customer service staff.
You’ll send them an email asking them for a review. But why not give them a friendly push in the product packaging?
Begin by thanking them for purchasing your product. Next, let them know about the benefits of reviews and provide them with clear instructions on how to write a review for Amazon. Make sure you include your contact information for customer service so they can contact you easily if necessary.
5. Offers of discounts and other special promotions are regularly made
Pricing your products correctly is not easy. Customers will be most satisfied if products are priced fairly — not too high or too low.
Everyone loves a good deal. A study showed that shoppers who received a $10 coupon felt happier and had higher oxytocin levels. This is exactly what you want customers to feel when they leave reviews.
Although you cannot ask customers for reviews in exchange for a discount code, you can offer discounts codes as part of your regular promotion strategy.
A great way to get your product launched to great fanfare, much like Amazon’s Early Reviewer Program is to offer an introductory discount only to your email subscribers. After they have purchased, you can ask them to send you an email asking for reviews on Amazon.