7 Law Firm Marketing Ideas for A Strong Digital Presence

It may seem strange, but you need marketing strategies for law firms. During this process of my life, in addition to learning a lot about laws and the legal world, people also learned how to focus a strategy for lawyers and law firms. Obviously, it depends a lot on the reach ratio that our firm has. 

You can’t rely on prospective clients to find you in today’s digital world. The Internet allows for businesses to reach millions of potential customers. However, you also need to make sure that your business is at the top of search engine results when people are looking for legal representation in Los Angeles. To help your business stand out from competitors, there are several law firm marketing ideas you can use to build a strong digital presence and reach more prospective clients.

As a client, when searching for a law firm and in the decision-making process, it is important to distinguish yourself from other professionals in the field. As in other professions there is more and more competition and very good.

Let’s see if you can guess which law firm is taking the most part of the pie, exactly the one that is including marketing strategies in its action plan. Therefore, if we want to develop a reliable and long-lasting marketing ideas for a law firm, we have to take into account a few things. In this article we have discussed seven law firm marketing ideas to create a strong digital presence. 

• Advertising For Law Firms

This point is one of the most important when it comes to law firm marketing focused on the legal field.

Many of the visits that a law firm or law firm receives are local organic searches on Google such as “Lawyers in Valencia” or “Law firm Madrid”.

Who wouldn’t want to appear on the first page of google when someone searches for this? But being realistic it is more difficult than it seems if what we try is to start in the first positions. However, we will always have advertising on Google, which allows us to get on the first page and will considerably increase your traffic and with a good law firm marketing strategy for your sales.

• Updated Website

A legal professional knows better than anyone that a good image is very important when developing your work. A lawyer is always presentable, since a good image is very important to carry out his work, so why don’t we do the same with our website?

That a law firm has an impeccable website is what differentiates you from the online competition. In addition to giving us seriousness and brand positioning. The best investment is to contact a good professional in construction of websites for lawyers, who does an impeccable job both in mobile usability, as well as in design and form.

The user experience on a web page defines whether it will end up making a query or leaving the web in a few seconds.

• SEO & Web Positioning for Law Firms

Earlier we talked about using advertising in our law firm marketing strategies for lawyers and law firms.

If our action ratio is based on Valencia, the ideal is to do local SEO for Valencia and surroundings, in order to appear in the searches for “lawyers in Valencia”, or if, on the contrary, we are a law firm with national action, it would not be bad at all to appear by the search “Lawyers Spain”, right? Imagine the amount of traffic and potential customers you can get that you would never reach without a strategy.

First positions for the Search «Lawyers in Spain»

For example, we try to position myself as the best marketing specialist in Spain, which is comparable to what we have just seen here.

And as we talked about before, there are some other firms that have crept in here with the word “advertisement”, which in other ways, as we have seen before in the advertising section for law firms, would never be able to do with SEO.

• Creation Of Content & Social Networks in The Marketing Strategy for Law Firms

One of the basic pillars of law firm marketing for lawyers is based on the creation of content on social networks. Because oddly enough, a lawyer also needs a content strategy on social networks.

Obviously, before creating content you should focus on creating a content strategy for social networks. One of the biggest mistakes that we have encountered with my clients in the legal branch is making posts for social networks.

What networks? What content? How do we do it?

The social networks that work best to do law firm marketing for lawyers, is Facebook, Instagram and now TikTok. As we have seen throughout the post, law firms have local proximity in their favor, the searches are: lawyers in X, not lawyers in general.

Create content that adds value, teach something that may be useful to your audience and you will see how quickly you grow. Make reels or TikToks with tricks or legal tips that can help your followers.

One of the biggest problems we have encountered here is the “embarrassment” of being on camera. If this is impossible for you, forget about growing huge and going viral, no matter how much you pay. Make the same content in Posts format and add value. Although the growth is much smaller here, it also works very well.

• Conclusion On Why to Use Marketing Strategies for Law Firms?

Many believe that law firm marketing is very complicated, due to the complexity for our audience to understand what we want to convey.

For years and, from my experience, we can say that it is a very competitive market, where the largest and smallest firms fight for a piece of the market, be it Valencia, Madrid or Barcelona. Only the one who does the best wins, not the one who is the best lawyer.

If you do not want to miss anything and you are more of audio than text, we also talk about this in my Podcast. On the internet, at first glance, it doesn’t matter how good you are if you don’t know how to sell it well.