4 Ways to Increase Your Company’s Visibility with Google+
Google+ is probably one of the most underutilized social media platforms for businesses. There are a number of features of Google+ that will be of great benefit to your business. Many people think of Google+ as just another social media platform, which is really not the case. Google+ is a great marketing tool when used properly by businesses. Below are 4 ways your business can use Google+.
Use Google+ Collections to compile posts of a specific category.
If you regularly post content related to a certain aspect of your business, it makes a lot of sense to use the Google+ Collections feature. This feature allows you to gather all the content you post on a specific topic in one place, making it easier for your followers to access that content. This is especially useful if you want to gather all the content related to specific campaigns in one place. Content Marketing Services USA
Add location details to your company’s Google+ page.
Once you’ve created a Google+ page for your business, you can start by using the platform for your business by adding your website. Then, you can add your company’s working hours, office address, and other information. This will help increase your presence in search engines (especially Google), which in turn will have a positive impact on your ranking. Adding an address and website to look up gives your business an identity and helps people better identify your business.
Use more images in your Google+ posts.
Images are not only used to grab people’s attention, but also as part of brand building. Using images on your business’s Google+ page will help your business appear on the SERP (Search Engine Result Pages) of your brand or business. This is a great way to build your presence on search engines. This is possible if your page is locally verified. The better optimized your imagery is, the better the chances are that your business will appear higher up in the search engines. PPC Management New York
Link your pins to your Google+ page.
Linking the pins on your business’ Pinterest profile to your Google+ page is a great way to connect with your followers on Google+. When viewers of the pins posted on your company’s Pinterest profile come to your Google+ page, they have the opportunity to “+1” the posted content. This gradually leads to more activity of this kind, and sharing such posts leads to Google noticing this activity. This subsequently helps you in your SEO efforts.
